I self-published my novel Games of Chance, bypassing querying, and I’m really proud of the book. But marketing was an uphill battle, so I decided to try the traditional route with my forthcoming second novel. Querying agents and small publishers drove me CRAZY…so here are my honest tips for staying sane during that stressful process.
1. Lower your expectations
Expect that you WON’T get a book deal, and that most of the agents you query WON’T respond–not even with a form rejection. Yes, that’s depressing, but it’s realistic. I wish I had started querying with this mentality, rather than expecting success and having my ego crushed every time I (obsessively) checked my email. For example…
I told myself: Get out these query letters and soon you’ll be a bestselling author!
I SHOULD have told myself: Take a chance and see what happens.
See the difference between these types of self-talk? The first one, though it’s motivational at first, sets you up for disappointment. Part of the problem is that we’re flooded with success stories (especially on social media) of authors who “made it” seemingly through perseverance, and we aspire to be like them. We’re led to believe that as long as we don’t give up, we’ll be the next big thing. But there is a HUGE amount of luck involved in becoming a famous author, and you might not win the lottery. Which brings me to my next point…
2. Rejection does NOT mean your book isn’t good
Please repeat this to yourself over and over (and OVER) again. Don’t doubt your self-worth, or the strength of your manuscript, because you’re not getting a book deal. Maybe that agent doesn’t hate your idea–maybe she never even OPENED the email you sent her (even though you spent hours writing it!) Breaking into the publishing world is extremely difficult, and there are plenty of factors at play that have nothing to do with talent. Have you ever read a self-published book or a book from a small press that blew you away? Have you ever read a bestseller that didn’t impress you at all? You see my point.
Of course, when you’re writing a query letter to a literary agent, you should put in 100% of your effort and make it the best it can be. There are plenty of free resources online to help you polish your pitch.
3. Save your money
It’s appalling how much money authors–most of whom don’t make a livable wage from writing–are expected to spend on their books. Pay for ads! Pay for reviews! Pay for a publicist! Even BEFORE you have a book deal, experts will tell you to shell out your money. Pay for Publishers Marketplace! Pay for a critique of your query letter! Pay for manuscript feedback! These may be helpful ideas, but they can be expensive, and they’re no guarantee of success. Set a budget in advance and make wise choices about which paid options you’re willing to pursue.
4. Have an exit plan
Before you start querying, decide how long you will persist before switching tracks and trying something else, like self-publishing. Having a stopping point in mind–say, after 30 rejections, or 6 months of querying, or whatever you choose–can relieve stress and help you avoid the sunk cost fallacy. I’m still querying, and it’s helpful for me to see an end in sight and to know I have other options if traditional publishing doesn’t work out. Planning a stopping point is NOT giving up–it’s being kind to yourself and doing what works for you.
5. Start a new project
This is my MOST important advice. If querying is the only project on your plate, you WILL go nuts waiting for answers. Pretend you’re not querying and start writing your next book! If you don’t have a new idea, try out some writing prompts to get your creativity flowing. Or you could embark on an entirely different project–pick up a new hobby, take a class. If you feel productive and fulfilled in other aspects of your life, the ups and downs of querying will have less power over you.
You’re not alone on this crazy journey–I’m in the middle of it too, and so are plenty of other authors! Try to tap into the joy that writing brings you and focus less on the outcome of querying…because, after all, we’re doing this so we can WRITE. Keep writing!